Terms of Service - CalmPup

Version 1.0 · Last updated: August 2026

This English text is a convenience translation. In the event of any inconsistency, the Hebrew version above prevails.

1. Acceptance of Terms and Trader Details

Welcome to CalmPup. These Terms of Service form a binding agreement between you and the operator. By using the App you confirm that you have read and agreed to them. If you do not agree, please stop using the App.

Trader name	Bar Blonder
Exempt dealer number	208827766
Address	Sarah Aaronsohn St 51, Ramat Gan, Israel
Email	support@calm-pup.com
Phone / WhatsApp	+972-55-291-5897

These details are also provided to satisfy the disclosure obligations applicable to a trader in a distance transaction under the Israeli Consumer Protection Law, 5741-1981.

2. Description of Service

CalmPup is a dog training app offering:

• A library of dog training video lessons
• Structured training programmes and a personalised daily plan
• Progress tracking, streaks and achievements
• An "AI Trainer" - an AI-powered chat feature (premium subscribers)
• Paid online professional consultations
• Referral to independent trainers for in-person private training

Some content is available free (with ads); some is available only to premium subscribers.

2.1 Application to the Website

These Terms also apply to our website at calm-pup.com and every page on it. The website is used to present information about the services and to make contact. No purchases are made on the website itself - booking a consultation and purchasing a subscription take place in the App.

Information on the website is provided as general information only. We may update the site's content at any time. Details of the accessibility of the website and the App are in our Accessibility Statement.

3. User Account

3.1 Registration

You may register via Google Sign-In, Apple Sign-In, or email and password. You may also use the App as a guest, with limited features.

3.2 Age

The App is intended for users aged 18 and over. By using the App you represent that you are 18 or older. We do not operate age verification and rely on your declaration. If we learn that a minor has provided information, we will delete the account and the data.

3.3 Your Responsibilities

• You are responsible for the security of your account and the confidentiality of your login details
• You are responsible for all activity under your account
• You must provide accurate and current information
• The account is personal - it may not be shared

3.4 Account Deletion

You may delete your account at any time in App settings, or via the account deletion request form on our website. Deletion is irreversible. Full detail of what is deleted and what is retained is in the Privacy Policy.

4. Subscriptions and Payments

4.1 Subscription Plans

A premium subscription includes full access to all training content, an ad-free experience, access to the AI Trainer, and additional premium features. It is offered monthly or annually. The current price is shown on the subscription screen before purchase and includes applicable taxes.

4.2 Auto-Renewal

The subscription auto-renews. It will renew at the end of each billing period (monthly or annual) unless you cancel auto-renewal at least 24 hours before the end of the current period. Charges are made to your Google Play or Apple App Store account, up to 24 hours before the period ends.

4.3 Free Trial

Where a free trial is offered, it is available to new customers only and subject to the store's eligibility rules. The actual trial length is shown on the subscription screen before purchase. At the end of the trial, if not cancelled, billing begins automatically for the selected plan. Any unused portion of a trial is forfeited on purchasing a subscription.

4.4 Cancellation

• Android: Google Play Store > Subscriptions > CalmPup > Cancel subscription
• iOS: Settings > [Your name] > Subscriptions > CalmPup > Cancel subscription

After cancelling you retain premium access until the end of the billing period already paid for. You may also contact us at support@calm-pup.com and we will help.

4.5 Statutory Cancellation Rights

Where you are entitled to cancel under law, you may notify us by email to support@calm-pup.com, by WhatsApp to +972-55-291-5897, or in writing to Sarah Aaronsohn St 51, Ramat Gan, Israel. Please include your name and the email address you registered with.

Because subscriptions are sold and billed through Google Play or the Apple App Store, refunds are processed through the store. We will assist you with the store process, and if the store does not grant a refund to which you are legally entitled, we will provide it directly. Any cancellation fee charged will not exceed the statutory maximum.

Consumers who are persons with disabilities, senior citizens (aged 65 and over) or new immigrants have an extended right to cancel a distance transaction that included a conversation with the trader - up to four months from the transaction date, as provided in section 14C1 of the Consumer Protection Law.

Note: the subscription term is the period selected (monthly or annual) and renews automatically until cancelled. You may cancel at any time as set out in section 4.4.

5. Professional Consultation and Private Training

5.1 Online Consultation

The App allows you to book a personal online consultation. This service is charged separately from the subscription. The price and duration are shown in the App before booking.

5.2 Payment for Consultations

Payment is made through a secure payment provider (AllPay). Payment must be completed within 15 minutes of reserving the slot, otherwise the booking is cancelled automatically and the slot released. This is shown in the App together with a countdown timer.

5.3 Appointment Cancellation and Refunds

Situation	Refund
Cancellation more than 24 hours before	Full refund
Cancellation less than 24 hours before	No refund
No-show	No refund
Trainer cancellation	Full refund
Technical failure on our side preventing the session	Full refund or a rescheduled session, your choice

You may cancel directly in the App or by contacting us by email. The cancellation time is the time your request is received. Rescheduling is possible up to 24 hours before the appointment.

Again, nothing here derogates from cancellation rights under the Consumer Protection Law and its regulations.

5.4 Who Provides the Consultation

Online consultations are provided personally by Bar Blonder, a certified dog trainer.

5.5 Limitations of Online Consultation

Online consultation is inherently limited - the trainer cannot fully assess the dog's behaviour, body language or environment remotely, and it is not a substitute for in-person diagnosis and intervention. It is not a substitute for veterinary advice or clinical behavioural treatment.

5.6 Private Training Discount

Clients who book and pay for a video consultation are eligible for a 100 NIS discount on in-person private training if they proceed after the consultation, subject to:

• Validity: 21 days from the consultation date.
• Redemption: Once per paid consultation.
• Availability: Private training is subject to trainer availability in your area. Not all areas are covered and availability is not guaranteed.
• Changes: We may change or discontinue the offer prospectively. Such a change will not affect anyone who has already paid for a consultation and whose validity period has not expired.

5.7 External Trainers - Nature of the Relationship

For in-person private training, CalmPup may refer you to an independent dog trainer from our trainer network.

• These trainers are independent contractors. They are not employees, agents or representatives of CalmPup or Bar Blonder.
• The trainer sets their own price and contracts directly with you. The private training agreement is between you and the trainer, not with us.
• CalmPup acts solely as a referral service and is not liable for the price, availability, quality of service or conduct of the trainer.
• We receive a referral fee from the trainer. That fee is not added to the price you pay the trainer.
• Every trainer in the network has signed an agreement with us requiring them to work exclusively with Force-Free methods, to hold valid professional certification and insurance, and to keep your information confidential. We verify this on joining, but we are not present at sessions and cannot guarantee the conduct of a third party.
• If you experience conduct inconsistent with these principles, please tell us at support@calm-pup.com. We remove trainers from the network for breach.

Your details are passed to a trainer only if you have submitted a private training request - see section 8 of the Privacy Policy.

6. Referral Programme and Promo Codes

• The App may offer a personal referral code granting a benefit to you and to whoever registers with it, as well as promotional codes we issue.
• Benefits are not exchangeable for money, transferable or saleable.
• We may cancel a benefit, block a code and revoke premium access granted, where abuse is detected - including creating multiple accounts, providing false details, automated use, or commercial distribution of the code.
• We may change or discontinue the programme at any time prospectively. A benefit already lawfully redeemed will not be revoked because of such a change.
• The precise validity and terms of a benefit are as displayed in the App at the time of redemption.

7. Content, Intellectual Property and Permitted Use

7.1 Our Intellectual Property

All content in the App - videos, images, text, training programmes, illustrations, animations, design, brand name and trademarks - is the property of Bar Blonder or its licensors and is protected by copyright. You may not copy, distribute, reproduce, publicly display, translate or make commercial use of the content without prior written permission.

7.2 What You May Do

We grant you a personal, limited, non-exclusive, non-transferable licence to use the App and its content for your private use only. You may not:

• Make commercial use of the content, including using it as teaching material for your own clients
• Share your account with others
• Download, record or store the videos outside the App
• Attempt to circumvent payment, access-control or security mechanisms
• Reverse engineer, decompile or attempt to extract the source code
• Use the App for any unlawful or harmful purpose

7.3 Content You Upload

Photos, videos, text and information you upload remain yours. By uploading them you grant us a limited, royalty-free licence to use, store and process them solely to provide the service you requested - displaying them in the App, and passing them to a trainer for a consultation or private training you requested. The licence ends when the content or the account is deleted.

We will not use content you upload for marketing, advertising or demonstration without your express prior consent.

You confirm that the content you upload is yours or that you have the right to upload it, and that it does not infringe anyone else's rights.

8. Advertising

Non-premium users may see ads served through Google AdMob. We do not control and are not responsible for ad content. Details on ad personalisation and how to limit it are in the Privacy Policy.

9. AI Trainer

The App includes an "AI Trainer" feature using third-party artificial intelligence technology (Google Gemini) to generate responses. By using it you acknowledge and agree that:

• Responses are generated automatically and may contain inaccuracies or errors
• The AI Trainer is not a certified dog trainer, veterinarian or animal behaviourist
• You must not rely on AI responses as the sole basis for decisions about your dog's health, safety or behaviour
• In cases of aggression, biting or dangerous behaviour, in-person professional consultation is mandatory
• Use of the AI Trainer does not create a professional trainer-client relationship
• We are not liable for outcomes resulting from following AI-generated advice
• Details of what is sent to Google and what conversations are retained are in section 5 of the Privacy Policy

Reporting offensive content: If an answer appears offensive, dangerous or inappropriate, you can report it directly from within the chat window. We review reports and use them to improve filtering and moderation.

Fair use: Use of the AI Trainer is subject to a periodic usage quota shown in the App. We may limit or suspend access in cases of automated use, abuse, or attempts to extract content unrelated to dog training.

10. Disclaimer, Limitation of Liability and Indemnity

10.1 Educational Content Only

The content in the App, including videos, training programmes, AI responses and professional consultations, is for educational and general informational purposes. It does not substitute for veterinary advice, medical diagnosis, clinical behavioural treatment or any other professional advice. Training results vary with the dog, the owner, the environment and the circumstances. We do not guarantee specific results of any kind.

10.2 Disclaimer of Warranties

The Service is provided "AS IS" and "AS AVAILABLE". To the extent permitted by law we disclaim all express or implied warranties regarding fitness for a particular purpose, accuracy or completeness of content, continuous and uninterrupted availability, absence of errors or technical faults, and absolute data security.

10.3 Assumption of Risk

10.4 Limitation of Liability

To the extent permitted by applicable law, we will not be liable for indirect, special, consequential or punitive damages, including: worsening of the dog's behavioural issues, property damage caused by the dog, harm to third parties caused by the dog, loss of income or profits, and loss of data.

Our total aggregate liability, on any cause of action, is limited to the greater of: (a) the amount you paid us for the Service in the 12 months preceding the event; or (b) ILS 400.

10.5 Indemnity

You agree to indemnify us against any claim, demand, damage and reasonable expense (including legal fees) arising from: your breach of these Terms; your unlawful or unauthorised use of the App; damage caused by your dog to any person, animal or property; or your infringement of a third party's rights. This indemnity does not apply to the extent the damage was caused by our act or omission.

10.6 Third-Party Services

We are not responsible for the services, content or actions of third parties, including: ad content (Google AdMob), payment processing (Google Play, Apple App Store, AllPay), scheduling (Calendly), cloud infrastructure (Google Cloud / Firebase), video delivery (Gcore), and independent trainers as described in section 5.7.

10.7 Force Majeure

We are not liable for delay, failure or interruption of the Service arising from circumstances beyond our reasonable control: natural disasters, war, terrorism, pandemic, infrastructure or power failures, internet failures, cyber attacks, or regulatory change.

11. Changes to the Service and These Terms

We may change, update or discontinue features, and update these Terms from time to time.

• Material changes to the Terms - we will notify you in the App at least 14 days before they take effect, and ask you to accept the updated version. If you do not agree, you may cancel your subscription and delete your account before the effective date.
• Price changes - apply only to a new billing period, after advance notice as required by Google Play or the Apple App Store, and will not change the price of a period already paid for.
• Discontinuing a material feature that formed part of what you purchased - if this significantly reduces the value of the subscription, you may cancel and receive a pro-rata refund for the unused portion.
• Changes that benefit the user, or technical changes not affecting your rights, may take effect immediately.

12. Suspension and Termination

We may suspend or terminate your access if you materially breach these Terms, abuse the Service, share your account, or attempt to circumvent security or payment mechanisms.

Where circumstances permit, we will notify you in advance and give you an opportunity to remedy the breach. If we terminate other than for your breach, you are entitled to a pro-rata refund for the unused portion of the subscription. If termination follows your material breach, no refund is given.

You may terminate at any time by cancelling your subscription and deleting your account.

13. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of Israel.

Exclusive jurisdiction lies with the competent courts of the Tel Aviv-Jaffa district. However, if you are a consumer within the meaning of the Consumer Protection Law, you may also bring a claim before a competent court in your district of residence, as provided by law.

14. General

• Severability: If any provision is held void or unenforceable, the remainder stays in force, and the defective provision will be construed as closely as possible to its original intent as far as the law permits.
• Waiver: Failure to enforce a right is not a waiver of it.
• Assignment: You may not assign your rights under these Terms. We may assign the agreement as part of a transfer of the business, provided your rights are not prejudiced.
• Entire agreement: These Terms, together with the Privacy Policy, are the entire agreement between us regarding the App.
• Notices: Notices to us - to the email address in section 1. Notices to you - to the email address on your account or by in-App message.
• Language: The Hebrew text of these Terms is binding. The English translation is provided for convenience only, and in any conflict the Hebrew prevails.
• Survival: Sections 7, 10, 13 and 14 survive termination.

15. Privacy

Use of the App is also subject to our Privacy Policy, which forms an integral part of these Terms.

16. Annex A - Additional Terms for iOS (Apple) Users

These terms apply in addition to anyone who downloaded the App from the Apple App Store, and are required by Apple:

1. Acknowledgement: This agreement is concluded between you and us only, and not with Apple. We, not Apple, are solely responsible for the App and its content.
2. Scope of Licence: The licence granted to you is a personal, non-transferable licence to use the App on Apple-branded products that you own or control, subject to Apple's Usage Rules, including Family Sharing and volume purchasing.
3. Maintenance and Support: We are solely responsible for providing maintenance and support services. Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the App.
4. Warranty: We are responsible for any product warranties. In the event of any failure of the App to conform to an applicable warranty, you may notify Apple, and Apple will refund the purchase price. To the maximum extent permitted by law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be our responsibility.
5. Product Claims: We, not Apple, are responsible for addressing any claims by you or any third party relating to the App or your possession and use of it, including: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.
6. Intellectual Property Rights: In the event of a third-party claim that the App or your use of it infringes that third party's intellectual property rights, we, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such claim.
7. Legal Compliance: You represent and warrant that (i) you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
8. Developer Name and Address: Questions, complaints or claims regarding the App should be directed to us using the details in section 1 of these Terms.
9. Third Party Terms: You must comply with applicable third-party terms of agreement when using the App.
10. Third Party Beneficiary: You acknowledge and agree that Apple and Apple's subsidiaries are third-party beneficiaries of this agreement, and that upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce this agreement against you as a third-party beneficiary.

17. Contact

For questions regarding these Terms of Service:

Email: support@calm-pup.com

Address: Sarah Aaronsohn St 51, Ramat Gan, Israel